When your business is technology and communication, your customers expect great content delivered to the devices they use most. AT&T brings exclusive editorial content to its customers with Uguide, the monthly digital magazine available to cable subscribers using U-verse, the companion iPad application.
Uguide is a hybrid application that uses both native and client side code. Working closely with the AT&T internal technical team we were able to isolate functions that required native code (like downloading new content, controlling webviews and integrating with the user's DVR) and write code that is compiled with the parent applicaton. On the content side, HTML5 lets us feature rich, engaging content like exclusive videos, quizzes and games delivered to the user each month, all without requiring an application update. Uguide also features extensive analytics (with Flurry) allowing us to optimize content and provide valuable user-specific insight to the AT&T strategy team.
AT&T Uguide is now available on iPad and Android tablets.